Entry No. 33 — the Tampa file — filed under: immersive-art
FloridaRAMA
A massive 15,000-square-foot indoor immersive art world built by over 80 Florida artists, filled with colorful light installations, bizarre room dioramas, and surreal local storytelling.
The story
Tucked into an industrial space at 2606 Fairfield Ave S in St. Petersburg's Warehouse Arts District, FloridaRAMA—originally launched under the name Fairgrounds St. Pete—spans 15,000 square feet of pure Sunshine State fever dream. Over 80 Florida-based artists joined forces to assemble this walk-through maze of surreal local storytelling, room-scale dioramas, and light installations.
Instead of quiet white gallery walls, you step into a hyper-saturated universe celebrating state mythology and roadside eccentricity. You'll navigate a neon-lit room inside the Mermaid Star Motel, pose past a pink shrimp-cocktail wall, and walk into an infinity-style chamber lined with glowing lamps. It’s an interactive love letter to Florida weirdness, crafted by artists who actually live here and get the joke.
What it's like
You'll move through connected room installations where looking closely at small props and probing decor isn't just allowed—it's how you unlock the narrative. Grab a scavenger hunt clue sheet at entry if you want to play detective through the rooms. Weekend crowds lean heavy on photo-seekers, so book an off-peak weekday slot if you want space to inspect the easter eggs without feeling rushed. Double-check operating hours before heading over.
The move: Take on the immersive scavenger hunt through the neon-lit Mermaid Star Motel room, pose against the pink shrimp-cocktail wall, and step into the mirror-filled lampscape room.
- 📍 St. Petersburg
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 2606 Fairfield Ave S, St. Petersburg, FL 33712
Hours: Added 2026-07-21 — confirm current hours before you go.
Pair it with
- Dirty Laundry — Swap FloridaRAMA's neon motel room for a secret cocktail lounge hidden behind a fake washing machine inside a Grand Central laundromat.
- Security Lizard by Paul Eppling — Keep the oddity streak alive by driving five minutes downtown to spot a 30-foot scrap-metal lizard lurking on a municipal roof.
- Culture Shock Oddities & Tattoo Studio — If neon kitsch leaves you wanting something darker, step inside this gallery lined with black shelves of taxidermy and funeral artifacts.
- The Dalí Museum — Contrast regional Florida storytelling with world-famous surrealism inside a giant glass bubble on the waterfront.
Good to know
Where is FloridaRAMA located?
It sits in the Warehouse Arts District at 2606 Fairfield Ave S, St. Petersburg, FL 33712.
What was FloridaRAMA previously named?
The venue originally opened as Fairgrounds St. Pete before rebranding to FloridaRAMA.
Is FloridaRAMA self-guided or interactive?
It is self-guided and interactive, featuring optional scavenger hunts and games designed into the installations to reveal hidden secret plotlines.
How large is the experience?
The venue spans 15,000 square feet of indoor, air-conditioned artwork built by more than 80 local artists.
Plan a visit & invite your people →
Further reading: Official site · Atlas Obscura
last checked: 2026-07-21