Entry No. 47 — the San Diego file — filed under: wicca
Tree of Life Metaphysical Books and Gifts
An Ocean Beach magickal bookstore devoted to Wicca, Paganism, and ceremonial magick, run by Diana Disimone, an eclectic solitary practitioner who hand-makes the shop's oils, candles, and incense on site and teaches workshops on spellcrafting and amulet-making.
The story
While most modern metaphysical shops outsource their inventory to mass-market distributors, Diana Disimone runs Tree of Life as a true maker's workspace in Ocean Beach. As an eclectic solitary practitioner, Diana hand-blends the store's ritual oils, rolls the incense, and pours the candles on-site on Santa Monica Avenue.
The shop serves as an anchor for San Diego's Pagan and occult community, skipping sanitized new-age self-help trends in favor of practical texts on Wicca, Paganism, ceremonial magick, and oracle craft. Alongside the hand-formulated supplies, Diana uses the space to teach hands-on workshops that break down the mechanics of spellcrafting, amulet construction, and ritual work for anyone looking to go beyond the books.
What it's like
You are heading for Suite 1A at 4870 Santa Monica Avenue, just off Ocean Beach's main drag. Inside, the space smells heavily of unlit resins and bespoke botanicals rather than synthetic perfumery. It feels like a working workshop rather than a trendy retail boutique—shelves packed tight with hand-poured candles, oil bottles, and serious texts on the esoteric arts. Be sure to double-check their current operating schedule before walking over, as hours can shift around class and ritual events.
The move: Take a beginner spellcrafting or candle-work workshop together, then pick out matching ritual oils to bring home.
- 📍 Ocean Beach
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 4870 Santa Monica Ave, Suite 1A, San Diego, CA 92107
Hours: Added 2026-07-19 — confirm current hours before you go.
⚠ Seasonal or scheduled — always check before you go.
Pair it with
- Crystal Visions Rock Shop — Walk one block down in Ocean Beach to pair your ritual oils and spellcrafting texts with raw mineral specimens and high-vibration stones.
- Oculto 477 — Head inland to Old Town after your store visit to transition from practical witchcraft to a hidden mezcal speakeasy sharing a wall with a 19th-century cemetery.
- El Campo Santo Cemetery — Pair your dive into ceremonial magick with a walk through this 1849 Catholic burial ground where historical San Diegans lie directly under the street.
Good to know
What specific supplies does the shop carry?
They specialize in Wicca, Paganism, and ceremonial magick books, along with ritual oils, incense, and candles hand-crafted on-site by owner Diana Disimone.
Do I need prior experience to take a class here?
No. Workshops cover practical fundamentals ranging from beginner spellcrafting and candle work to oracle card interpretation and amulet-making.
Where is the shop located in Ocean Beach?
You'll find it at 4870 Santa Monica Ave, Suite 1A, a short walk from the central OB business district.
Plan a visit & invite your people →
Further reading: treeoflifestore.com · html.duckduckgo.com
last checked: 2026-07-19