Entry No. 17 — the Memphis file — filed under: witchy
The Broom Closet
A metaphysical shop tucked into the South Main gallery district run by ordained Pagan clergy Rev. Emily Guenther (aka Rev. Omma) and Erin Larivee — shelves of hand-poured candles, herbs, and tarot decks by day, and by winter solstice it hosts a full Norse Yule Blót with the Fellowship of Yggdrasil: a blessing rite with evergreen and mead, then a three-round sumbel of toasts to gods, ancestors, and land spirits.
The story
Step off the South Main trolley tracks at 546 South Main Street and the air instantly shifts from Mississippi River humidity to heavy cedarwood, frankincense, and dried sage. Run by ordained Pagan clergy Rev. Emily Guenther (who goes by Rev. Omma) alongside Erin Larivee, The Broom Closet looks like a quiet boutique of hand-poured candles, dried herbs, and indie tarot decks, but it functions as a working anchor for the city’s occult community.
This isn't a gift shop playing dress-up for tourists; real spiritual work happens in the back. When the winter solstice arrives, the shop clears its floor space for the Fellowship of Yggdrasil to conduct a full Norse Yule Blót. The ritual uses evergreen boughs dipped in mead for ritual blessings, followed by a formal three-round sumbel where drinking horns pass from hand to hand to toast ancient gods, honor ancestors, and voice binding boasts for the year ahead.
Between solstices, you can sit down in the shop's quiet nook for an unvarnished tarot reading with Rev. Emily or sign up for practical esoteric classes ranging from Ghost Hunting 101 to Mercury-retrograde survival guides. You come here when you need specific loose botanicals, an honest card spread, or a direct line to the offbeat spiritual undercurrents running beneath downtown Memphis.
What it's like
You walk into low lighting, warm wooden shelving, and glass jars packed with loose botanicals and hand-poured intention candles. It feels grounded and quiet rather than theatrical—no dramatic fog or eerie soundscapes, just neatly organized deck displays, gemstones, and spellcrafting supplies. The reading nook in the corner offers privacy for tarot sessions while shoppers browse nearby. Tip: drop-ins can browse the shop anytime, but if you want a reading with Rev. Emily or a seat at seasonal workshops, book online well in advance.
The move: Book a joint tarot reading with Rev. Emily in the shop's reading nook, then browse the sage, gemstones, and 7-day candles before catching whichever seasonal workshop is on the calendar — past ones have included Ghost Hunting 101 and a Mercury-retrograde survival class.
- 📍 South Main Historic Arts District, Memphis
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 546 S. Main St, Memphis, TN 38103
Hours: Added 2026-07-20 — confirm current hours before you go.
Pair it with
- Earnestine & Hazel's — Walk one block south on Main Street for a dive-bar Soul Burger in a 1918 building famous for its brothel history and jukebox ghosts.
- Tops Gallery — Head three blocks north to descend wooden steps into a subterranean warehouse basement featuring contemporary art.
- A. Schwab / Beale Street Hoodoo History and Folklife Museum — Walk six blocks to Beale Street to trace Memphis's older folk-magic roots at a 19th-century dry goods store with its own dedicated Hoodoo museum on the mezzanine.
- Amani Bath Spa — Continue down South Main after your tarot reading to soak in private hot tubs modeled after Arkansas thermal baths.
Good to know
Do I need an appointment to visit The Broom Closet?
No appointment is needed to browse the shop's candles, herbs, and crystals during open retail hours, but tarot readings and seasonal workshops require advance booking.
What happens during the Norse Yule Blót?
Hosted annually near the winter solstice with the Fellowship of Yggdrasil, the event features a blessing rite using evergreen boughs and mead, followed by a three-round sumbel of toasts to gods, ancestors, and land spirits.
Where is the shop located in Memphis?
It is located at 546 S. Main St in the South Main Historic Arts District of downtown Memphis.
What kind of workshops do they host?
Past workshops have covered topics like Ghost Hunting 101, Mercury-retrograde survival strategies, herbology, and practical candle magic.
Plan a visit & invite your people →
Further reading: Official site · memphisflyer.com
last checked: 2026-07-20