Entry No. 13 — the Louisville file — filed under: witchy
HH Apothecary & Co.
A hybrid botanical tea room, floral design studio, and metaphysical apothecary tucked onto a quiet corner in Clifton. They stock ethically sourced single-origin herbal tisanes, adaptogenic powders, custom salves, and bath rituals alongside dedicated divination services.
The story
Tucked onto a quiet Clifton corner at 2201 Payne Street, you'll find two overlapping operations sharing a single roof. Established in 2020 by health professionals Jae Wood and Holly Wood, the space is split down the middle: one half is Hollywood Floral & Design, and the other is HH Apothecary & Co. It doesn't look or act like a modern retail chain; it feels much closer to a working herbologist's parlor.
The real draw here is unvarnished inventory scale. The walls are loaded with jars holding over 275 loose-leaf teas, raw spices, and medicinal botanicals—everything from single-origin herbal tisanes to adaptogenic powders and custom-blended salves. Plant matter is stocked and handled raw, giving the room a dense, unrefined atmosphere.
Beside the apothecary glass and fresh-cut stems, the shop runs quiet metaphysical services. You can reserve private Tarot & Tea sessions to drink custom-blended tisanes while working through the cards. It skips the theatrical occult gimmicks, letting the heavy scent of dried roots and fresh blooms do the heavy lifting.
What it's like
Stepping through the door off Payne Street hits you with a heavy, earthy wall of scent—a mix of crushed herbs, damp soil, and fresh stems. You'll move slowly through narrow aisles bordered by hundreds of glass apothecary jars and floral arrangements. The vibe inside is quiet and low-key. If you want a full Tarot & Tea reading rather than just buying loose botanicals by the ounce, reserve a slot online before walking over.
The move: Reserve a private Tarot & Tea reading session to sip custom-blended herbal tisanes while unpacking the cards together.
- 📍 Clifton
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 2201 Payne St, Louisville, KY 40206
Hours: Added 2026-07-21 — confirm current hours before you go.
Pair it with
- The Bluegrass Witch — Head two blocks over to Frankfort Avenue to continue your botanical and metaphysical run at 'The Pink Palace'.
- Kaviar Forge & Gallery — Walk under a mile west to trade delicate herb jars for WWII air hammers and heavy iron forging.
- Cave Hill Cemetery & Natural Cave Spring — Take your custom tea blend down Payne Street to wander the Victorian garden trails of this massive historic cemetery.
Good to know
What two shops operate inside this location?
The building houses both HH Apothecary & Co. (the tea house, botanical apothecary, and divination space) and Hollywood Floral & Design (a full-service floral design studio), both managed by owners Holly Wood and Jae Wood.
How many teas and botanicals do they carry?
They stock over 275 varieties of loose-leaf teas, raw herbs, and spices, along with single-origin tisanes and adaptogenic powders.
Do I need an appointment to visit?
You can drop in during open store hours to buy loose herbs, tea, and flowers. Dedicated tarot readings and private Tarot & Tea sessions require advance booking.
Plan a visit & invite your people →
Further reading: Official site · hollywoodfloralanddesign.com · Facebook
last checked: 2026-07-21