Entry No. 28 — the Fort Collins file — filed under: speakeasy
Rosie's Barbershop & Cocktail Bar
What looks like a working barbershop on East 4th Street in downtown Loveland reveals a darkened speakeasy in the back — the entrance marked only by barber-supply signage and a super-secret chalkboard. Owner Taylor Groves rebranded his White Groves Barbershop & Taproom around 2018 and named the bar after his dog. The back room has an industrial-style glowing counter, streamlined seating, and a wall running Warner Bros. cartoons, Wu-Tang kung fu films, and classic horror movies on rotation. Head curator Troy Sinatra builds a rotating bimonthly cocktail menu; the signature Old Fashioned uses Four Roses Bourbon, house-smoked Demerara sugar, and a frozen rose water ice cube. Food trucks pull up regularly.
The story
From the sidewalk at 341 East 4th Street, you’re looking at a standard working barbershop in downtown Loveland. Owner Taylor Groves rebranded his former White Groves Barbershop & Taproom around 2018, named the shop after his dog Rosie, and slipped the heavy drinking into the shadows behind the clippers. Ignore the barber-supply signage framing the door—the real destination sits behind a discreet back entrance marked by a hidden chalkboard.
Push through to the rear and the daylight cuts out completely. The back room centers on an industrial illuminated bar counter and streamlined seating, wrapped in low light. Instead of generic lounge jazz or sleek velvet pretension, the back wall projects a continuous, silent rotation of classic horror flicks, Wu-Tang kung fu movies, and vintage Warner Bros. cartoons. Head curator Troy Sinatra builds a new rotating menu every two months, anchored by an Old Fashioned built from Four Roses Bourbon, house-smoked Demerara sugar, and a single frozen rose water ice cube that melts slow while the B-movies roll.
What it's like
Show up on a Friday or Saturday right at 5 PM before the crowd hits, walk through the barbershop chairs, and head through the rear doorway into the dark room. The seating fills fast and there’s no guest list or velvet rope—just a quiet, atmospheric lounge that caps its week at precisely 19 operational hours. If you get hungry, check outside; food trucks regularly park along 4th Street on bar nights to feed the weekend crowd.
The move: Get a haircut during the day (weekday walk-in barbershop hours), then return on a Friday or Saturday night to show your date you know the secret entrance. Order the Old Fashioned and let the B-movie wall do the talking — no pretension, all atmosphere.
📍 Before you go Bar hours are limited: Friday and Saturday 5 pm–midnight, Sunday 3–8 pm (19 hours per week total). The barbershop runs Tuesday–Saturday 10 am–7 pm. No formal reservation system has been reported — arrive early on weekends. Watch for a food truck outside on bar nights. Parking is street-level in downtown Loveland. The entrance to the cocktail bar is through the back of the barbershop, marked discreetly.
- 📍 Loveland
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 341 E 4th St, Loveland, CO 80537
Hours: Added 2026-06-11 — confirm current hours before you go.
Pair it with
- The Flipside — Walk one block down 4th Street after your Old Fashioned to trade B-movie projections for pinball machines and classic arcade cabs.
- Kiss My Glass — Take an afternoon glass-forming class at this tiny four-student studio before heading downtown for night drinks behind the barber chairs.
- Forge with Intention (David Norrie Blacksmithing School) — Spend the day hammering hot iron on a 1902 farm in Berthoud, then head six miles north to cool down in Loveland's dark back-room bar.
Good to know
How do you find the entrance to the cocktail bar?
Walk straight into Rosie's Barbershop at 341 E 4th St. Look for the barber-supply signage and a discreet chalkboard pointing to the back entry leading into the hidden bar.
What are the cocktail bar's operating hours?
The bar keeps strict weekend-only hours: Friday and Saturday from 5 PM to midnight, and Sunday from 3 PM to 8 PM. The barbershop itself operates Tuesday through Saturday from 10 AM to 7 PM.
Can you make reservations in advance?
No formal reservation system is reported, so entry is first-come, first-served. Arrive early right when doors open at 5 PM on Friday or Saturday to secure a spot.
Is food served inside the speakeasy?
The bar focuses strictly on drinks, but local food trucks pull up directly outside on 4th Street during weekend bar hours.
Plan a visit & invite your people →
Further reading: retro1025.com · nocostyle.com · Yelp · Instagram · Official site · shoutoutcolorado.com
last checked: 2026-06-11