Entry No. 52 — the Denver file — filed under: apothecary
That Witch Apothecary
That Witch is a queer- and trans-owned ritual-goods brand by founder Rory, a practicing witch of 10+ years, and rather than hiding inside someone else's shop it actually co-founded Chroma Denver — the Broadway artisan co-op it now anchors alongside 20-plus other local makers. Everything is small-batch, ethically sourced, and vegan: soy-wax candles, bath brews and salt soaks, body butter, lip balm. Bestsellers are the Full Moon (sea salt, plum, eucalyptus) and Deep Forest (sage and oak moss) scents. Going to Chroma is the move — you get That Witch plus a roomful of other Denver artisans under one roof.
The story
If you hunt for a standalone building with a sign reading "That Witch Apothecary" on Broadway, you'll walk straight past it—and that's by design. Rory, a practicing witch of over a decade, didn't set up shop in a standard quiet corner. Instead, they co-founded Chroma Denver at 472 N Broadway, establishing a permanent co-op anchor that houses their own ritual goods alongside more than 20 other independent local makers.
Everything under the That Witch label is small-batch, strictly vegan, and ethically sourced. The lineup centers on practical domestic spellwork and self-care: soy-wax candles, herbal bath brews, salt soaks, body butter, and lip balm. Rather than heavy synthetic scents, the bestselling blends rely on grounded botanicals—"Full Moon" layers sea salt, plum, and eucalyptus, while "Deep Forest" pulls heavily from sage and oak moss.
Co-founding Chroma allowed Rory to bypass the usual transient weekend pop-up hustle and build an equitable, year-round physical footprint for queer and trans creators along the Speer and Baker border. You get direct access to hand-poured ritual candles and apothecary brews in a shared space built around community ownership.
What it's like
Stepping into 472 N Broadway puts you right inside Chroma Denver's communal, browse-heavy shop floor. There is no separate storefront or isolated back room for That Witch; you'll find Rory's candle jars and bath brews stocked together with ceramics, plants, and independent art from the co-op's other vendors. The space gets intimate and tight when busy, so give yourself time to wander through the displays rather than trying to hurry. Metered street parking runs along Broadway and nearby side streets—aim for a mid-week afternoon if you want a quieter visit, then grab a bite at one of the surrounding Baker cafes once you've finished your haul.
The move: Treat Chroma as a tiny treasure hunt for two: split up, each find one small That Witch candle or bath brew for the other, then meet back and swap.
📍 Before you go That Witch isn't a standalone shop — it's a vendor inside Chroma Denver at 472 N Broadway, on the Speer/Baker edge of the Broadway corridor just south of downtown. Look for Chroma's storefront, then find the That Witch section among the makers within; there's no separate entrance to hunt for. Street parking runs along Broadway and the side streets, easiest on a weekend afternoon when the strip is liveliest and you can wander into nearby cafes, bars, and eateries afterward. Hours shift seasonally, so check ahead, and bring a little patience for a small, browse-heavy space.
- 📍 Speer / Baker, Denver
- 💸 $$
- ⚡ Low-key
- 🌗 Indoors
Where: 472 N Broadway, Denver, CO 80203 (a vendor inside / co-founder of the Chroma Denver artisan co-op)
Hours: Inside Chroma Denver, open Tue-Sun 11am-6pm; confirm current hours before visiting.
Pair it with
- The Wytch's Brew — Pair your ritual soak and candle run at Chroma with a pot of tea inside a working metaphysical tea house down on Santa Fe Drive.
- Noctavia Obscure — Keep the spellwork going by taking South Broadway west over to Santa Fe Drive for custom, ceremonial-grade botanicals and occult oddities.
- Black Sky Brewery — Pivot from herbal bath brews and sage to heavy metal taps and craft beer just a quick hop west in Baker.
- Fleur — Head north up Broadway into Cap Hill to turn your eye for handcrafted maker goods into a multi-hour stained glass workshop.
Good to know
Is That Witch Apothecary a standalone storefront?
No. That Witch operates inside Chroma Denver, an artisan collective at 472 N Broadway co-founded by Rory.
Are That Witch Apothecary products vegan?
Yes. All products—including candles, bath brews, salt soaks, body butter, and lip balms—are vegan, ethically sourced, and handcrafted in small batches.
What are the most popular candle and scent options?
The signature bestsellers are Full Moon (sea salt, plum, and eucalyptus) and Deep Forest (sage and oak moss).
What are the shop hours for visiting?
That Witch is open during Chroma Denver's store hours, typically Tuesday through Sunday from 11:00 AM to 6:00 PM (closed Mondays).
Plan a visit & invite your people →
Further reading: Official site · chroma-denver.square.site · 5280
last checked: 2026-06-07