Entry No. 10 — the Austin file — filed under: witchy
Yarrow & Sage
Billed by its owners as 'Austin's only magical mini business park,' the North Loop storefront packs a spiritual shop, an in-house tarot reader (a licensed therapist doing readings on the side), and snacks into one space, while a sister South Austin location runs the herbal apothecary that supplies both — and the shop organizes the rotating, 200-plus-vendor Austin Witches Market.
The story
What started in 2015 as a local vendor meet-up organized by herbalist Jessica Beauvoir quickly grew into the Austin Witches Market—a rotating, 200-plus-maker showcase of spell kits, custom tinctures, and occult art. By Fall 2018, Beauvoir and a collective of local crafters needed a permanent brick-and-mortar anchor, so they opened a storefront on East 53rd Street in North Loop, dubbing the spot 'Austin's only magical mini business park.'
It isn't a sleek, velvet-curtained crystal boutique designed for tourists. The space functions as an approachable co-op packed with small-batch ritual tools, oracle decks, and incense from independent artisans, while the organic herbal apothecary line that supplies the shelves is blended down at their sister shop on Slaughter Lane in South Austin. The North Loop micro-strip keeps you fed while you browse, sharing the footprint with plant-based local staples like Zucchini Kill Bakery and Bistro Vonish.
Then there is the reading setup: Austin Tarot Therapy. Linda O'Neal, a licensed therapist, conducts intuitive tarot readings out of a vintage trailer parked on-site at the North Loop location—blending psychological grounding with symbolic card work. You didn't hear it from us, but the North Loop store opens daily at exactly 11:11 AM; if you show up right at doors-open, you can browse the apothecary shelves and book a session before the afternoon crowds hit 53rd Street.
What it's like
Arriving at the East 53rd Street storefront feels more like dropping into a neighborhood collective than walking into a retail store. Inside, the air smells heavily of dried botanicals and small-batch incense, with shelves tightly packed with crystal specimens, local art, spellcraft guides, and tarot decks. The staff keep things low-key and helpful—you won't be hounded, but they will answer questions about herbal blends or deck specifics without any gatekeeping. Parking along 53rd Street can get tight during weekend lunch hours when diners head for the surrounding food vendors. Your best move is visiting on a weekday morning right after their 11:11 AM open, or texting their North Loop shop line in advance if you're trying to track down a specific artisan product.
The move: Get a tarot reading at the North Loop counter, then shop the wall of ritual tools, oracle decks, and small-batch incense — or time your visit to the next Austin Witches Market for the full 200-vendor version.
- 📍 North Loop
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 701 E 53rd St, Austin, TX 78751
Hours: Added 2026-07-20 — confirm current hours before you go.
⚠ Seasonal or scheduled — always check before you go.
Pair it with
- The Herb Bar — Pair Austin's maker-driven witch co-op with the city's original 1986 herbal apothecary just two miles south in Cherrywood.
- Lala's Little Nugget — Follow up a morning of tarot and incense browsing with a cold drink under non-stop Christmas lights at Crestview's iconic dive five minutes away.
- The Ocean Lab — Swap spiritual energy work for a pure physical nervous-system stress test with a float tank and infrared sauna session near Hyde Park.
- Techo Mezcaleria & Agave Bar — Cap off your haul of ritual tools and tarot decks with a smoky mezcal cocktail hidden on a second-story rooftop bar in Cherrywood.
Good to know
What makes the North Loop venue a 'magical mini business park'?
The North Loop space combines a metaphysical supply shop, tarot readings in an on-site vintage trailer, and neighboring vegan food spots like Zucchini Kill Bakery into a single micro-strip.
Who does tarot readings at Yarrow & Sage?
Readings are conducted by Linda O'Neal of Austin Tarot Therapy, a licensed therapist who offers intuitive tarot sessions out of the vintage trailer at the North Loop storefront.
Where are Yarrow & Sage's herbal products made?
Their organic herbal apothecary line is crafted at their South Austin location on Slaughter Lane, which supplies both storefronts.
What is the Austin Witches Market?
It is a recurring community vendor event organized by Yarrow & Sage since 2015, featuring a rotating roster of over 200 local creators specializing in witchcraft, herbalism, readings, and handmade artisan goods.
Plan a visit & invite your people →
Further reading: Official site · Instagram · voyageaustin.com
last checked: 2026-07-20