Entry No. 1 — the St. Louis file — filed under: witchy
Sincerely, The Craft
A vibrant, community-focused metaphysical shop and parlor that hosts workshops like Glamour Magick and Tarot School. They specialize in local conjure items like St. Louis red brick dust, graveyard dirt with coffin nails, and black salt.
The story
Founded by Jade Moore—a military veteran, astrologer, and QPOC bruja—Sincerely, The Craft sits on Locust Street in Midtown as a grounded metaphysical parlor rather than a generic gift shop. What sets it apart is its hyper-local conjure line: instead of mass-produced spiritual novelties, you'll find genuine St. Louis red brick dust crushed from regional masonry and bottled in glass for $2.75, graveyard dirt packed with authentic coffin nails, and hand-blended black salt for protection rituals.
The parlor functions as equal parts apothecary, reading room, and workshop space. The calendar skips vague fluff in favor of specific, practical instruction—hosting classes like Tarot School, Runes-Create & Cast, Glamour Magick, and even guest-led sessions like Cannabis Magick. It is a space built around functional folk traditions, where local craft is treated with the unpretentious utility of a neighborhood hardware store.
What it's like
Walking into 2840 Locust Street feels like entering a low-lit private study rather than a standard retail space. You'll browse glass apothecary bottles, raw crystals, and local conjure jars while incense drifts past the counter. If you plan to sit for a tarot reading or join a late-afternoon workshop, book your slot online well in advance since class sizes remain small. Double-check operating hours before heading down Midtown, as schedule adjustments happen.
The move: Sign up for a late-afternoon workshop like 'Glamour Magick' or 'Runes-Create & Cast' followed by a browse of their local conjure supplies and a tarot reading.
- 📍 Midtown
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 2840 Locust St, St. Louis, MO 63103
Hours: Added 2026-07-21 — confirm current hours before you go.
Pair it with
- Keep Quiet — Head four blocks away to this low-lit speakeasy hidden inside Urban Chestnut's biergarten to unpack your tarot reading over a quiet draft.
- The Walls Off Washington — Pair your workshop with a walk around this nearby outdoor mural gallery featuring over 30 massive art installations.
- Sophie's Artist Lounge — Extend the evening's mood with high-fidelity sound and creative cocktails at this gallery lounge half a mile down Washington.
Good to know
Who runs Sincerely, The Craft?
The parlor was founded by Jade Moore, a military veteran, astrologer, and head witch who offers tarot readings and spiritual consultations on-site.
What unique local conjure items do they carry?
They stock regionally sourced hoodoo and folk supplies, including glass bottles of St. Louis red brick dust ($2.75), graveyard dirt with coffin nails, and house-mixed black salt.
What types of workshops are hosted here?
Workshops focus on hands-on skills like Tarot School, Glamour Magick, Runes-Create & Cast, and specialized courses such as Cannabis Magick.
Do I need to book readings or workshops in advance?
Yes, tarot appointments and workshop seats should be reserved online prior to your visit, though browsing the shop inventory during open hours does not require a booking.
Plan a visit & invite your people →
Further reading: Official site · Instagram · stlpr.org · bexbecasting.com
last checked: 2026-07-21