Entry No. 15 — the Santa Cruz file — filed under: witchy
Moon Kissed (formerly Serpent's Kiss)
Owner Susan Diamond stocks this Pacific Avenue storefront with conjure products, ritual tools, and spiritual statuary sourced, she says, from genuine practitioners across Wicca, Celtic, African, Buddhist, Hindu, and Native American traditions — the shop's stated mission is bringing "earth based spirituality back to its roots."
The story
Look past the surf-brand storefronts on Pacific Avenue and step into 1360 Pacific—a space long known to Santa Cruz locals as Serpent's Kiss before taking on the name Moon Kissed. Run by Susan Diamond, the shop treats the occult not as coastal novelty or broad-appeal trinkets, but as an active, living craft with deep roots.
Diamond’s mission is centered on bringing earth-based spirituality back to its origins. That means avoiding mass-manufactured props in favor of conjure products, ritual tools, hand-blended oils, and spiritual statuary sourced directly from working practitioners across Wicca, Celtic paganism, African diaspora traditions, Buddhism, Hinduism, and Native American practices.
Beyond the practical supplies, the storefront acts as a working center for the local mystical scene. Psychic readings take place on site, and a bulletin board lists regular community workshops and classes where practitioners gather to trade techniques on everything from candle work to ritual design.
What it's like
Stepping inside from the Pacific Avenue sidewalk hits you first with a heavy haze of burning resin, sage, and sweet oils. The storefront is dense and compact, lined with wooden shelves packed with spell candles, floor washes, raw stones, and hand-curated tarot and oracle decks. It functions as much like a neighborhood supply depot for local witches as a shop for curious walk-ins, so expect a quiet, focused room where people take their time inspecting cards and reading labels.
The move: Pick tarot or oracle decks for each other, then linger for one of the shop's community classes or workshops (schedule posted in-store/online) before an evening walk down Pacific Ave.
- 📍 Downtown Santa Cruz
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 1360 Pacific Ave, Santa Cruz, CA 95060
Hours: Added 2026-07-20 — confirm current hours before you go.
Pair it with
- Go Ask Alice — Double down on herbal craft by walking a few doors down Pacific Avenue to pick up loose herbs and house-made tinctures.
- World of Stones and Mystics — Cut over to Front Street to search through hundreds of raw minerals and unpolished stones to round out your ritual kit.
- Ulterior — Tuck your new tarot deck under your arm and slip into Pearl Alley for a quiet cocktail in this hidden second-floor speakeasy.
- Del Mar Theatre — End your evening down the block at this restored 1936 art deco triplex for an indie screening or midnight movie.
Good to know
Was Moon Kissed previously known by a different name?
Yes, the shop operated for years under the name Serpent's Kiss before shifting to Moon Kissed at its 1360 Pacific Avenue location.
Who owns Moon Kissed and what is the shop's focus?
The shop is owned by Susan Diamond, who opened it with a mission to supply authentic ritual tools and bring earth-based spirituality back to its roots.
What kind of items do they stock?
The shop carries conjure goods, ritual candles, custom oils, herbs, tarot and oracle decks, and spiritual statuary representing multiple global traditions.
Do they offer readings or workshops?
Yes, they offer in-store psychic readings along with a schedule of community classes and educational workshops on ritual traditions.
Plan a visit & invite your people →
Further reading: Official site · Yelp · santacruz.com
last checked: 2026-07-20