Entry No. 18 — the Salt Lake City file — filed under: pagan sanctuary
Crone's Hollow
Running since 2011 under the motto 'We don't sell magick. We keep it alive,' this Main Street shop is as much a pagan community sanctuary as a retailer — a walk-in herb-and-crystal apothecary plus an occult reference library, with regular sabbat gatherings and events for practitioners rather than tourist foot traffic.
The story
On a stark stretch of South Main Street where you'd sooner expect body shops, Crone's Hollow has quietly operated since 2011 under a single baseline premise: 'We don't sell magick. We keep it alive.' In a valley dominated by a vastly different theological mainstream, this storefront functions less as a gift shop and more as a working hearth for Salt Lake's pagan, Wiccan, and esoteric practitioners.
Step past the threshold and the setup makes its priorities immediately clear. The space is anchored by a deep herb-and-crystal apothecary and an extensive occult reference library alongside walls of ritual tools and deity statuary. Rather than catering to casual souvenir hunters, the shop operates as a full-fledged sanctuary—hosting seasonal sabbats, full-moon circles, and annual community fixtures like Fairy Fest and Spooky Fest.
What it's like
Expect an atmosphere that feels like a cross between a quiet reference library and a working apothecary. Heavy scents of dried botanicals and resin set the tone while you inspect glass jars or consult texts in the back. The staff treat the space like a living community hub, so you can browse the ritual tools and raw crystals at your own pace without high-pressure sales tactics. Aim for a weekday evening—they stay open until 9:00 pm Monday through Saturday—if you want to avoid festival crowds or catch the tail end of posted gatherings.
The move: Browse the ritual-tool wall and library together, then sign up as a pair for the shop's next posted sabbat or full-moon gathering.
- 📍 South Salt Lake / Main St corridor
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 3834 S Main Street, Salt Lake City, UT 84115
Hours: Added 2026-07-20 — confirm current hours before you go.
⚠ Seasonal or scheduled — always check before you go.
Pair it with
- Elemental Inspirations — Pair Crone's Hollow's sanctuary atmosphere with Sugar House's long-standing pagan supplier to compare deity statuary and esoteric texts across town.
- Cat & Cauldron — Head three miles down into Taylorsville to follow up your apothecary run with aura photography, scrying, or a palmistry reading.
- Summum Pyramid — Contrast Crone's Hollow's community hearth vibe with the windowless west-side pyramid where modern mummification and esoteric rites are conducted.
Good to know
What are the shop's operating hours?
Crone's Hollow is open Monday through Saturday from 11:00 am to 9:00 pm, and is closed on Sundays.
Is Crone's Hollow strictly a retail store?
No. It functions as both an apothecary retailer and an active pagan community sanctuary with a reference library, sabbat gatherings, and full-moon circles.
What inventory do they keep stocked?
They stock a walk-in herb and crystal apothecary, deity statuary, reference books, and ritual tools tailored to various esoteric traditions.
Do they host public community events?
Yes, they host regular full-moon circles, seasonal sabbats, and multi-day local gatherings like Fairy Fest and Spooky Fest.
Plan a visit & invite your people →
Further reading: Official site · lite.duckduckgo.com
last checked: 2026-07-20