Entry No. 16 — the Oklahoma City file — filed under: records
Dig It
Founded by artist Stephanie Sunday in 2012, this eclectic Plaza shop carries vintage vinyl, comics, VHS tapes, zines, pop-culture tees and racks of '70s-'90s clothing — all with a distinct horror streak. There's a free Pac-Man machine to play while you dig.
The story
Artist Stephanie Sunday opened Dig It in 2012, long before this stretch of NW 16th Street got its modern gloss. While surrounding storefronts lean into polished boutiques and polished dining, Dig It stays stubbornly anchored in subculture, stocking vintage clothing spanning the 1950s straight through Y2K with a heavy emphasis on '70s-'90s horror aesthetics, upcycled fashion, and weirdo art.
The inventory reads like the bedroom closet of an obsessively cool '90s video clerk. You are digging through crates of vintage vinyl, indie zines, old horror VHS tapes, custom t-shirts, blinking eyeball rings, and niche pop-culture items like Saint Lydia Deetz prayer candles. Nothing here feels curated by an algorithm; it feels acquired by someone who genuinely cares about weird media and underground style.
Tucked into the floor space between the racks sits a free-play Pac-Man arcade cabinet—a quiet gesture that tells you to slow down and hang out rather than rush to a register. It is one of the few places left on the block maintaining the Plaza District's original DIY, alternative spirit.
What it's like
Stepping into 1739 NW 16th Street means negotiating narrow aisles packed elbow-to-elbow with clothing racks and media crates. Expect the faint scent of aged paper and vintage cotton, vinyl spinning over the speakers, and horror iconography looking back at you from every shelf. Street parking right on NW 16th fills up quickly, especially on weekends and during the second-Friday LIVE! art walk; if you strike out, cut behind The Mule to the pay lot. Go on a weekday afternoon if you want space to flip through zines without bumping into anyone, and save your pocket change—the Pac-Man machine in the shop doesn't cost a cent.
The move: Dig through VHS horror, zines and vintage vinyl, try on absurd '80s clothes for each other, then settle a high-score grudge match on the free Pac-Man machine.
📍 Before you go Dig It sits in the Plaza District, the compact, walkable strip of NW 16th between Classen and Penn — look for the storefront tucked among the galleries and bars, not a standalone building. It's a tight space packed with crates and racks, so give yourselves time to actually dig. Street parking lines NW 16th and the side streets but fills up on weekends and event nights; there's a pay lot behind The Mule if you strike out. Aim for the second-Friday LIVE! on the Plaza art walk, when the whole block stays open late, then pair your haul with dinner or drinks a few doors down.
- 📍 Plaza District
- 💸 $$
- ⚡ Up for anything
- 🌗 Indoors
Where: 1739 NW 16th St, Oklahoma City, OK 73106
Hours: Roughly Mon-Sat 12-7, Sun 12-5
Pair it with
- Trolley Stop Record Shop — A half-mile walk takes you from Dig It's horror media crates to a massive stash of vintage vinyl and 78s inside a restored old movie house.
- RadBar — Continue the retro arcade atmosphere just a block away with pinball cabinets and dive-bar drinks.
- Good for a Few — After sifting through punk zines and vintage tees, slip behind the bookshelf at nearby Fine Print for a quiet cocktail.
- Terra Stone — Located right down the block, this crystal and herb shop offers a quiet, earthy contrast to Dig It's loud horror vintage vibe.
Good to know
What kind of vintage items does Dig It sell?
The shop carries repurposed and vintage clothing from the '50s through Y2K, crates of vinyl records, horror VHS tapes, zines, comics, upcycled accessories, blinking eyeball rings, and pop-culture tees.
What are the store hours?
Dig It is open seven days a week, roughly from 12:00 PM to 7:00 PM Monday through Saturday, and 12:00 PM to 5:00 PM on Sunday.
Where should I park when visiting?
Look for street parking along NW 16th Street and adjacent side streets. If everything is full, park in the paid lot situated directly behind The Mule.
Do I need quarters for the arcade machine?
No, the Pac-Man cabinet inside the shop is set to free play for visitors.
Plan a visit & invite your people →
Further reading: oxfordkarma.com · plazadistrict.org · Official site · Reddit
last checked: 2026-06-06